Introduction
The ITC Busorama font is a popular sans-serif typeface created by the International Typeface Corporation (ITC) in 1973. Its distinctive letterforms are instantly recognisable, making it a popular choice for wordmark logos, poster typography, and other design projects that require a bold and easy-to-read typeface. In this article, we’ll take a look at the history of ITC Busorama and cover how to download and use it for free.
History of ITC Busorama
ITC Busorama was designed by British illustrator Vernon Sisley and released in 1973 by International Typeface Corporation. It is one of the earliest sans-serif typefaces, predating such popular fonts as Helvetica and Univers by several years.
ITC Busorama was created with practicality in mind. The typeface was designed to be highly legible, with consistent letterforms that are easy to distinguish even at smaller point sizes. This makes it ideal for signage, packaging, and other applications where clarity is important.
ITC Busorama’s Characteristics
ITC Busorama is a sans-serif font with distinct modernist characteristics. It features a heavy, bold weight and a large x-height, which gives the letterforms a slightly condensed appearance. The typeface also features high contrast, with a long ascender and slightly rounded terminals.
How to Download ITC Busorama for Free
The ITC Busorama font is available as a free download from many typography websites, including FontSpace, FontSquirrel, and DaFont. Simply search for “ITC Busorama” and you will find links to the font. The font is available in both TrueType and OpenType formats and is compatible with both Mac and Windows computers.
Design Projects That Use ITC Busorama
ITC Busorama is an iconic typeface that is used by many brands and organisations for their wordmark logos and promotional materials. It has been used by:
- Nissan: Used in the Nissan logo
- Rolling Stone Magazine: Used in the magazine’s logo
- Target: Used in their store signage
- 20th Century Fox: Used in the film studio’s logo
Conclusion
The ITC Busorama font is a classic typeface that has been used by some of the world’s biggest companies and organisations. It is an iconic and instantly recognisable typeface that makes an ideal choice for wordmark logos, signage, and other applications that require a bold, eye-catching typeface. The font is available to download for free from many typography websites, making it easy and affordable to add to your design projects.
